Siegenia is positioning its sliding window system as a solution to the problem of shrinking floor plans and rising housing costs. The fittings and ventilation specialist is explicitly marketing the sliding windows as a space-saving solution for builders and renovators.
Background: Sliding windows are experiencing a renaissance because they release more usable interior space than tilt-turn systems at the same window width. Particularly in densely developed residential areas and in small residential units, this aspect is increasingly becoming a selling point.
For window manufacturers and planners, this changes the sales rhetoric: not only thermal protection and design are in focus, but also area efficiency. Those who have sliding windows in their portfolio can leverage this added value more strongly in the future – especially in new construction projects with limited space or in the premium segment, where living space optimization is a purchasing criterion.
